American Honda Motor Sales Down More than 8 Percent for 2008, but Honda Car Division Still Posts Record Year

American Honda Motor Co. reported 2008 annual vehicle sales of 1,428,765, a decrease of 8.2 percent compared to 2007 results on a daily selling-rate basis. Honda Division's 2008 annual sales of 1,284,261 decreased 6.7 percent compared to 2007.

Annual total car sales of 794,421 for the Honda Division increased 1.0 percent and set a record for the fourth consecutive year. The division's truck sales decreased by 16.9 percent to 489,840.

American Honda's December sales totaled 86,085, a decrease of 34.7 percent. Honda Division's December monthly sales of 75,405 represent a decrease of 34.0 percent compared to 2007.

“American Honda's sales mirror the industry's current condition,” said Dick Colliver, executive vice president of American Honda Motor Co., Inc. “We believe Honda will be in a strong position when the market stabilizes.”

The Acura Division's total year-end sales of 144,504 vehicles represented a decline of 20.0 percent. December Acura sales totaled 10,680, down 39.3 percent. The Acura TL led the division with annual sales of 46,766, followed closely by the Acura MDX with sales of 45,377 – the previous best-selling Acura in 2007.

Accord, the top-selling Honda model for 2008, achieved annual sales of 372,789, down 5.3 percent. December Accord sales decreased 28.5 percent, to 22,348. Civic sales totaled 339,289 for the year, up 2.1 percent. December Civic sales decreased to 17,302, down 36.4 percent. Annual Fit sales of 79,794, up 40.9 percent, set a record for the third consecutive year. December Fit sales decreased 1.5 percent, to 5,039.

Honda of America Mfg. employs more than 12,000 in Ohio at four plants and automotive support functions. Add about 3,000 to that when including the large R&D center, transmission plant and other operations. Honda recently opened an auto plant in Greensburg, Indiana.

Honda recently announced production cuts because of slumping demand (http://www.mfrtech.com/articles/1649.html and http://www.mfrtech.com/articles/1562.html)

For more information about the company visit http://www.honda.com/

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